PROMOTION PLAN
To ensure this Expo a great success, a large-scale worldwide advertising campaign will be launched.
Overseas Advertising Campaign
1. Magazine Advertisements
Advertisements will be placed in the worldwide renowned wedding magazines.
2. Invitation via Associations
Invitation will be sent out to a wide coverage of wedding associations and trade organizations for inviting and acknowledging their members to attend the Expo.
3. Individual Invitation
Direct invitation cards will be sent out to a wide coverage of international buyers.
4. Visiting Tours & Delegations
Visiting delegations from overseas will be arranged for attending the Expo.
5. Internet Sites
A mass internet publicity will be launched to promote this Expo.
Local Advertising Campaign
1. Newspaper Advertisements
Advertisements will be placed in the newspapers before and during the Exhibition.
2. Magazine Advertisements
Advertisements will be placed in the local wedding magazines.
3. Mass Transit Railway Station Advertisements
Advertisements in all MTR stations will be launched before the Exhibition.
3. Kowloon-Canton Railway Station Advertisements
Advertisements in all KCR stations will be launched before the Exhibition.
4. Website Promotions
Expo news will be posted in the official website.
5. Invitation Cards
Invitation cards will be sent out to a wide coverage of local buyers at least three weeks before the Expo.
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